By Chad Huff
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July 11, 2019
I know I'll probably catch a lot of flack for this among the web design community, but I tell you what, my thought on web design is...stick to the theme. Some web designers (and I imagine it's a dwindling number) still code a website from scratch...in my opinion, there are very few situations in which this is even remotely necessary. I have to imagine, as with most things, that pride gets in the way of being efficient and creating easy to edit, easy to change with a WYSIWYG (what you see is what you get) website creation/editing software. Some people simply want to be able to say, "I coded that from scratch." The overwhelming majority of websites now start with a theme and allow you to build from there. In fact, this site is built using Duda and I'll be darned if it's not REALLY REALLY good for almost everyone's needs. Squarespace, Wix, Duda, etc., are all WYSIWYG editors and they are all fantastic at creating a useful web space for your small business to reside. They get the point across, allow most changes, but don't allow you to royally screw it up. And heck, if you do royally screw it up, just hit restart and pick a theme to go from again. Here's the stick to the theme bit. When using a WYSIWYG editor to build a site for a client, I always ask them to comb the themes and give me one or two that stand out to them. From there, I build a skeleton, replace some stock images with images relevant to their business, change the text to resemble what I think they might say and show them. From there it's edits and changes to make it work, but it's simple. The struggle with the theme is that it seems that when you've got a larger client with several decision makers, the process gets paralyzed by everyone wanting a different color here, or photo there, so you stay stagnant. The point of the website is a web presence, so stick to the theme and get it online. Don't allow yourself to get so swayed from the point by little things like, which color should we use here, or there, or...or... Stick to the theme, get the site online, modify from there. Simple. Effective. Efficient. Easy.